ONLINE ADS IN 2010
The global recession in 2009 affected the online ad market as it did pretty much every other industry in all geographies. Despite a sharp turn in global trade and many markets seeing revenue diminish by 20%, 30% and even 40% the online ad market grew by a modest 0.7% during 2009.
According to Samsung Securities the online ad market as a whole is expected to expand by 18.3% throughout 2010 driven by increased ad budgets and improved consumer sentiment. The market can widely be divided into two markets, the display ad market and the search ad market each expected to grow 16.9% and 19% respectively. Aside from accelerated spending in 2010 by advertisers new advertising products, such as video streaming overlaid with targeted ads or micro blogging ads are seen as key drivers for the ads market. 2010 and beyond will see a strengthening in the market due to an increase in global internet users resulting in a further shift away from traditional media and towards digital. In turn traditional media outlets will continue to shift towards digital with ever growing pace as it sees it advertising revenues dwindle.
During 2009 UK based advertisers spent the highest amount on online ads in comparison with other mediums such as TV, Magazine, etc. Online ads captured 23.5% of the market according to a study conducted by PWC and IAB. A similar shift is witnessed in the US where internet ad spending is expected to come in at 15.4% for 2009 and is forecasted to grow to 17% in 2010. In Korea Samsung Securities forecasted that internet advertising at 17.6% 2009 market share is the third largest market after TV and newspapers. In 2010 the market share is expected to increase to 18.8%.
Social networks and in particular social shopping portals allow for far more targeted ads than online display/search ads. Social shopping portals have a user base that is keen to spend money and in general is looking to be connected to products that appeal to them. In 2009 these portals have attracted ever higher advertising Dollars resulting in market share forecasts for 2011 based on Dollars spent surpassing search and display ads.
According to Samsung Securities the online ad market as a whole is expected to expand by 18.3% throughout 2010 driven by increased ad budgets and improved consumer sentiment. The market can widely be divided into two markets, the display ad market and the search ad market each expected to grow 16.9% and 19% respectively. Aside from accelerated spending in 2010 by advertisers new advertising products, such as video streaming overlaid with targeted ads or micro blogging ads are seen as key drivers for the ads market. 2010 and beyond will see a strengthening in the market due to an increase in global internet users resulting in a further shift away from traditional media and towards digital. In turn traditional media outlets will continue to shift towards digital with ever growing pace as it sees it advertising revenues dwindle.
During 2009 UK based advertisers spent the highest amount on online ads in comparison with other mediums such as TV, Magazine, etc. Online ads captured 23.5% of the market according to a study conducted by PWC and IAB. A similar shift is witnessed in the US where internet ad spending is expected to come in at 15.4% for 2009 and is forecasted to grow to 17% in 2010. In Korea Samsung Securities forecasted that internet advertising at 17.6% 2009 market share is the third largest market after TV and newspapers. In 2010 the market share is expected to increase to 18.8%.
Social networks and in particular social shopping portals allow for far more targeted ads than online display/search ads. Social shopping portals have a user base that is keen to spend money and in general is looking to be connected to products that appeal to them. In 2009 these portals have attracted ever higher advertising Dollars resulting in market share forecasts for 2011 based on Dollars spent surpassing search and display ads.
POSTED BY DISCOUNTSHUFFLE TEAM AT 08.22 PM
